For many business owners in Nigeria,
ecommerce is still an enigma. However, with
over 60% of people in the country now using
the internet, it has become a valuable tool and
popular platform for convenient sales,
transaction, and marketing. The Ecommerce
business is booming, and as it stands, everyone
wants to open an online store to market their
business as well as execute it to next level.
Agreed, there are few who have actually
succeeded and are making abundant revenue
via E-commerce, however, there are also many
individuals, companies and corporate
organizations that have failed as a result of
certain reasons stemming from factors they
failed to consider before launching.
Business Plan
Before you set off, ask yourself: What is my
niche and how can I start with a competitive
edge? If your plan is just to sell stuff, you will
encounter a lot of difficulties.You need to pick
a specialized niche or a new product that no
one else sells and going very, deep in that
category. It has to be something you are very
knowledgeable and passionate about. Having
an understanding of the uniqueness of certain
products, and knowledge of the supply and
demand informs your business plan. Ensure
you have a formal business plan that shows off
your competence and how focused you are.
Also, defer horizontal expansion to later stages
Website themes & design
This is one of the most important things you
have to consider as it is vital to attracting
people towards your business. Your
ecommerce website should be not only
charming, catchy and attractive, it should be
functional – user friendly, easy to use and
understand. Also, you would require website
builder tools and personnel, hosting provider
or self-hosting, merchant license and a
payment gateway. Fortunately, many domain
and hosting providers offer free website
building tools and that alone can reduce your
Product and Services
Ultimately, there is no product or services that
cannot be sold or advertised online, however,
it is important to conduct research and
ascertain the chances of your product or
service selling for profit online. For instance,
most of the B2B products or services are not
internet friendly while B2C otherwise known
as business to consumer is highly and
extremely successful via internet sales. Again,
do not try to sell too many products at once,
that way you avoid having excess inventory in
your early days.
Marketing and Supply
Before venturing into Ecommerce, you need to
strategize and map out your internet
marketing plan as it is a strong decisive factor
that determines how successful your online
business website or ecommerce becomes.
Consider SEO (Search Engine Optimization) to
assist with site rankings, Brand Management
for brand value and customer loyalty, also,
your presence in social media and Inventory
control. If you are not sure of your strategies,
you can employ a consultant to provide you
with a custom solution.
Article By: Ndem Nkem

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